Piaggio launches Vespa S at Rs 76,495

Italian two-wheeler maker Piaggio today rolled out its third Vespa brand premium segment scooter Vespa S priced at Rs 76,495 (ex-showroom, Mumbai). As part of its India-business strategy, the company now plans to bring most luxurious offering from Vespa stable, Vespa 946 with a Rs 8-9 lakh price tag, Piaggio Vehicles chairman and managing director Ravi Chopra told reporters after the rollout. The company, which is present in the local market through a wholly-owned subsidiary, Piaggio Vehicles, had launched the first Vespa model in mid-2012. “Vespa 946 scooter, which will be priced at Rs 8-9 lakh, is aimed at the collectors and the people who are passionate about such offerings. It is the essence of style and design. It is hand-crafted with the latest technology. We hope to introduce the scooter as completely built unit in the next two-three months,” Chopra said. The Piaggio Vehicle is studying the viability of bigger scooters in the domestic market, he said, adding “in the next
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