In order to popularise brand AAP and its leader Arvind Kejriwal, a private firm is planning to come up with AAP jhadu (broom) and mineral water, alongwith other marchandise. Kraanti, a Gurgaon based firm set up AAP supporters, are selling T-shirts with party and its leader Arvind Kejriwal s name, alongwith other items such as coffee mugs, wristbands, badges and key chains. The concept has been inspired by Obama merchandise used by US President Barack Obama supporters in his election campaign. We decided to adopt the same model. We will soon come up with AAP jhadu with a party logo and on and also mineral water and notebooks with AAP and Kejriwal s photo on it. These products won t be expensive like T-shirts and can also be symbolic, said Vibha Singh, an IITian and MICAn who quit her job in a news channel as marketing and strategy development officer to join the AAP movement. The company has come up with ideas that connect with its supporters since it has tweaked some of the existing c
http://indiatodaynews.in/arvind-kejriwals-aam-aadmi-party-supporters-launch-marchandise-to-popularise-brand/
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