Amazon’s Fire Phone: the shopping device that makes calls

The Fire Phone costs the same as an iPhone 5S or a Galaxy S5: $650, or $200 with a two-year contract. It has a 4.7-inch screen larger than that of the 4-inch iPhone 5s but smaller than the 5.1-inch Galaxy S5. (Apple s forthcoming iPhones, expected in September, will reportedly come in 4.7 and 5.5-inch versions.) The battery life is just okay you may need to stop and charge during a day of heavy use and the camera isn t radically different from what you d find on competing devices (though Amazon does offer free photo storage). And the Fire Phone doesn t look remarkable it s a slim, black rectangle and a little on the heavy side. So how does Amazon (AMZN, Tech30) plan to convince satisfied iPhone and Galaxy S users to make the switch? Three ways: Shopping tools, 3-D graphics and some snazzy custom software. Let s take them one by one. Shopping: The Fire Phone is as much a shopping tool as it is a smartphone. The standout feature on Amazon s phone is Firefly, which is basically a Shazam
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